Organizer: Indigo Bay & Bloor
Cost: Free!
Pre-event estimate: 2 to 3 out of 5 (depends on the speaker)
Post-event rating: 4 out of 5
From CHRIS:
I keep a copy of The Secret on my bedside table. After Thursday night, Made to Stick joined the pile. Both books advocate a method that is simple, applicable to young professionals' life, and effective! Three cheers to "S-U-C-C-E-S"!!
P.S. Yes, I truly believe in this. You haven't read either book, have you?!
From Jade:
This is the best book talk I have been to so far! Dan Heath is a great author and speaker. I was mesmerized by Heath's 6 qualities of successful ideas. Whether you are Obama's publicist or an employee presenting a new project to your boss, you will find this book useful!
However, the best advice I got out from the talk was not his "S-U-C-C-E-S" message: Heath commented on the importance of teaching people how to organize their thoughts and communicate their ideas effectively. In a society where image and style take the front seat, this is indeed a bright concept--one that sticks in my mind!
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2 comments:
Hey Chris,
My marketing professor recommended this book too!
Later, Keith
Love your review on the talk. He is an amazing speaker, for sure. Heather also gets the credit for asking good questions too.
Perhaps I will see you at the next book talk.
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